On December 15–16, 2025, the 18th China Industrial Forum was grandly convened in Beijing under the theme “Integrated Innovation for a Strong Industrial Future,” highlighting intelligent, green, and integrated development. As one of its parallel sessions, the “2025 China Manufacturing Brand Development Summit and the 3rd China Manufacturing · Consumer Trusted Brand Annual Gala” was held concurrently. Centered on the core topic of “Building the Cornerstone of High-Quality Development with New-Quality Productive Forces,” the summit also featured sub-themes including “Breaking Barriers and Advancing Together—Entrepreneurial Strategy in a Competitive and Cooperative Industrial Chain” and “Resilience and Leapfrogging—The Growth Code of Chinese Brands Across Economic Cycles.” Discussions focused on the driving forces and mechanisms behind high-quality development in the manufacturing sector in the new era, exploring the future of China’s economy.
(Right, second from right: General Manager Li Xuehui)
It is reported that, in order to implement the guiding principles of several policy documents issued by the General Office of the State Council—including opinions on carrying out the “Three-Product” initiative in the consumer goods industry and leveraging brand leadership to upgrade supply-demand structures—as well as the “Guiding Opinions on Promoting Brand Building in the New Era” jointly issued by seven ministries and commissions, China Industry News launched the 3rd “China Manufacturing · Consumer Trusted Brand” recommendation campaign in January 2025. Oriented toward high-quality development in the consumer goods industry, the initiative aims to promote outstanding brands and enterprises that excel in expanding product variety, improving quality, and strengthening branding, while summarizing exemplary cases and disseminating best practices. At the same time, it seeks to provide manufacturing enterprises with a clear roadmap for brand development, supporting continuous improvement in key areas such as technological research and development, lean manufacturing, quality management, market expansion, and brand building. The broader objective is to facilitate the transformation of manufacturing from “product manufacturing” to “brand creation,” tell compelling stories of Chinese brands, convey their positive impact, and promote their global reach.Adhering to the principles of scientific rigor, objectivity, and transparency, and drawing on the experience of the previous two editions, the organizers established a committee and convened an expert panel to provide comprehensive guidance and strict oversight throughout the evaluation process. In accordance with the “Application Requirements and Procedures for China Manufacturing Consumer Trusted Brand,” the assessment framework covered eight primary indicators, including completeness of brand ownership information, consumer satisfaction, market share, innovation capability, brand influence, credit development capability, quality control capability, and social contribution, with additional secondary and tertiary indicators under each category. The selection process lasted nearly 12 months. Enterprises participated on a voluntary basis, and their credit information was verified through the “Credit China” website, complaint and rights-protection platforms, as well as third-party big data and public opinion monitoring systems. Following multiple rounds of review and public disclosure, the final shortlist was determined.With its long-standing expertise in power semiconductors, Zhengyan Microelectronics distinguished itself among numerous candidates and was successfully selected as a “2025 China Manufacturing · Consumer Trusted Brand,” joining 217 well-known brands—including Bull Group, iFLYTEK, NVC Lighting, Snow Beer, Fupai Ejiao, Little Swan, and UGREEN—in the ranks of trusted brands in China’s manufacturing sector. For founder Li Xuehui, this recognition represents not only acceptance of the award on behalf of the company, but also a new starting point for deeper collaboration with partners across the national industrial chain and for advancing the localization of China’s semiconductor industry.
